Singapore

Singapore’s strange ad to vaccinate

Photo by Pang Yuhao on Unsplash

All around the developed world nations and local governments are trying to persuade people to go have a COVID-19 vaccination. Where I live, I am flooded with ads, which are mostly politicians and public health authorities. These ads mostly have a talking head format, so they don’t have a lot of visual interest. And no catchy songs. Then there is Singapore’s approach.

Singapore’s most recent ad highlights a comic duo, a musical number, uni-color background shots, Singlish and dance. I’m not sure where I first read about this two minute ad, but it shows another approach to public health communication. Here in the United States, I hope that we’ll see ads with football quarterbacks, basketball players, religious leaders, movie stars, musicians and others. People need to see spokespeople supporting the vaccine who aren’t epidemiologists. And maybe somebody else could do a musical about vaccinating. “Steady pom pi pi” everyone.

Shawn Smallman, 2021

Photo by Pang Yuhao on Unsplash

A book review of Robert Kaplan’s Asia’s Cauldron

Robert D. Kaplan is a well-known journalist who has authored popular works on international issues, such as Balkan

South China Sea from Wikipedia Commons.
South China Sea by NASA from Wikipedia Commons.

Ghosts and the Coming Anarchy. Kaplan has a knack for writing books on topics about to rise to international prominence; in his most recent work, he has sought to understand the international competition in the South China Sea, which is in the global news this week because of a naval confrontation between Vietnam and China.

Kaplan’s works typically try to show the legacies of history for contemporary issues, and this book is no exception. He begins by describing the historical influence of India upon Vietnam, which he depicts as a kind of cultural shatter zone between two great Asian powers. One of the strengths of his work is that he has traveled widely in Asia while writing it, so he can draw on conversations that he has had from Vietnam to Singapore. He also has read widely in history, so the work is interspersed with allusions to Walter Benjamin, Livy, Machiavelli and Thucydides, which are are generally well-chosen and insightful. It is this ability to put contemporary issues into a broad historical and geographical context that is Kaplan’s strength. …

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